Mohana Basran-Brand Consultant

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Showing posts from 2017

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Mohana: “Products are made in the factory, but brands are created in the mind” – Walter Landor. Penetrating within consumer’s mind and creating an unfaltering impression for a brand can be quite tricky. This is what my experience has taught me, and assisted me through the process of helping create some of the most successful brands. With over 12 years of expertise in this sphere supported by my Masters in Marketing, I play the role of a ‘Brand Consultant’ across varied industries. My excitement to build new brands and revitalize existing ones along with the ability to influence brand marketing at all stages, further catalyzes your brand value. Starting with a look out for a powerful name and suitable place for your brand, my scope of work extends to research and competitor analysis, creating effective strategies in sync with your business objectives, optimizing marketing campaigns, design and visual merchandising and exploiting all facets of brand engagement. The end goal obviously remains to skyrocket your brand equity.