Acquiring Customers across borders

Reaching Customers across Borders!

How many times in a day do we cross an outlet of an international brand. Almost every 3^rd or 4^thbusiness which we come across is a brand which has jumped international borders and travelled across for expansion. Considering the arsenal at the disposal of marketers, it will be surprising if businesses curb this opportunity and stick only to the traditional methods.

Below is a list of different media which your business can use to connect to customers without being physically present.

1.       Like, Share, Subscribe - 

This one is a no-brainer… Social Media – The most powerful tool today. Paid Campaigns, ads, page boost, etc. can be some of the quicker methods, though nothing beats the good old organic growth. Create simple videos, share relevant info, etc. to capture your audience.

2.       Am I Speaking to Mr. X?

Tele-marketing has got a lot of criticism in today’s marketing tactic. None-the-less, it still remains a very effective tool. It is the next best thing than being actually present as speaking to customers directly has a better chance to convince them.

3.       You have 1 new message

With the advent of messaging apps, SMS campaigns and push notifications are very effective in penetrating the psychology of the consumer to breed familiarity. Many agencies can provide you with legit as well as segregated data to target geographic regions according to your needs.

4.       You’ve got mail!

Mailers are a very impactful way to reach masses at the click of a button. Again, agencies can help you to obtain filtered data for shooting the mailers so that you receive more ROI on your investments.

5.       So…What’s News!?

Newsletters and subscriptions can be a real crowd puller. If done right, it can help you to keep customers coming back for more and build up a rapport with your brand.

The idea in cross-border marketing is not to push the customer to buy your products or services. It works on the principal that if a customer feels familiar with your brand, they will keep coming back to you. Also, though it is not feasible for every industry to provide services or products everywhere, in the long run, it helps the business to build up a brand, set up branches and enter the market digitally, even before they physically reach the place.

Statistics show that a company can reach almost 7 times more through digital media than its current reach. Thus, if you have not already started, you can begin by approaching customers across the world… crossing one border at a time!