Stronger the team, Better the Brand!!

Every time I visit any of my clients’ IT Depts., I see a few youngsters, sitting at their desks, sipping coffee, wearing casuals and typing on a laptop. Makes me reminisce about the time when office was wearing formals, fixed timings and strict SOPs. I don’t know if it’s the competition which gave rise to such lucrative jobs, or it was the fact that people started taking their passion very seriously, but 5 years back, if someone had told me they work as a Strategist, I would have thought of him/her as a good-for-nothing person making excuses.

Today, branding has given rise to some really cool jobs. Successful companies have understood the importance of these profiles and the want of talented, creative work force has created high demand for these positions. Branding, as I always say, is evolving faster than the human race itself. To be ahead in the market, companies must have these added elements in their marketing team or else face extinction through ignorance.

Here are a few members which are a ‘must-have’ in your marketing team, to begin with:

1.      Brand Strategist

If your company works in different verticals, a Brand Strategist can help you clear any clutter. Usually a strategist works under a Brand Manager to handle a complete portfolio of a product/service. This can include creating the complete strategy, collaborating between teams, client handling and everything related to the project.

2.      Digital Marketer

Social Media is becoming a parallel branding universe. Your product may be a super-hit in the real world. Yet, if your product does not have a solid online presence, you are losing out on many opportunities. A dedicated digital marketer can help you with maintaining your online reputation, as well as popularizing your brand on the internet.

3.      Content Writer

Today, words matter more than one can think. Online marketing, offline product selling, sales pitch, video scripts, presentations; you name it and content is required. A dedicated content writer might be the best strategy for business.

4.      Concept Developer

The customer today is not product-conscious, According to him; he will suffice with a decent product. However, the differentiator is the Branding of that product. A great concept developer can help you come up with creative ideas and wacky ways to not only attract your customer, but also to keep them engaged with you.

5.      Public Relations Executive

Branding of your product simply means creating the best experience for your customers. As communication plays 90% of the role in it, a PR Executive can make a huge impact in customer retention. If the customer is happy with your PR services, he will never think of going to anyone else.

As a big enterprise, companies may be able to afford hiring individuals for these jobs. It becomes a bit harder for the smaller businesses to do the same. However, there are many branding agencies that provide these services at very menial costs. Hiring such an agency not only helps in getting the work done, but also makes sure that you receive all the professional expertise along with it.

If you plan on knowing more about how these jobs can be of use to your business, you can feel free to connect with me and we can chalk out a great branding strategy for you.