Ghost Branding – The invisible branding for your Business
For a minute, let’s just keep aside every stereotypical thought that we have about branding. The thoughts of “a brand is not just a logo” blah blah blah…. Anyone looking for ideas in branding can just Google for these ‘tips’ and find hundreds of them on the internet or just talking to their peers. I’m sure you’ll do just fine with these basics and reach to that point of making a noticeable mark in your industry. But what comes after that? What happens when you reach that stagnation point where you are in a position to grow, but trying to figure out how? Years back, I had read a quote somewhere, which stuck with me. It simply said “Don’t expect to get a different result by doing the same thing again and again…” So I’m just going to go on the border-line of keeping myself as a Branding expert (maybe just cross it slightly to give you advice as a business coach) and help you out with a few tips which you can keep in mind to help you with a better branding. 1. ...
